Hotels: Solid Start for Occupancy Rate in 2018

by Bill McBride on 2/11/2018 11:06:00 AM

From HotelNewsNow.com: STR: US hotel results for week ending 3 February

The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 28 January through 3 February 2018, according to data from STR.

In comparison with the week of 29 January through 4 February 2017, the industry recorded the following:

Occupancy: +1.4% to 56.4%
• Average daily rate (ADR): +2.2% to US$122.35
• Revenue per available room (RevPAR): +3.6% to US$69.05
emphasis added

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

The red line is for 2018, dash light blue is 2017 (record year due to hurricanes), blue is the median, and black is for 2009 (the worst year since the Great Depression for hotels).

Currently the occupancy rate, to date, is ahead of the record year in 2017.

Data Source: STR, Courtesy of HotelNewsNow.com

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